"Who's the best" is really an unfair question, don't you think? I like Jeff Beck a lot, but if you were talking about classical, I might say Segovia. And just because you may like Page better don't make him better, it just means you like his style of playing better. Or if I felt like hearing acoustic playing I might say Leo Kottke instead of Beck. Beck may be flashier than Clapton, but Clapton may be a better blues player, etc. That's comparing apples to oranges. I don't mean to piss in your cornflakes, but that's really an unaswerable question, innit?